Never before have publishers faced so many challenges in meeting the onslaught of new technology and electronic forms of media.

But as research has shown, traditional magazine publishing will still be around for many years to come. What is needed today is a way of cutting costs and improving productivity. For many this route may be the only way to remain profitable as other costs continue to rise.

The Genesis system has been developed to harness the power of the Internet to drastically cut fixed costs and manage the entire cycle of a magazine from inception to printing.

The core of the system is the robust Genesis MSSQL Data Engine which keeps track of each part of the production process – and much more besides.

Now Editors, writers, advertisement sales and administration staff can all work in a “virtual environment” from anywhere geographically yet all feel part of a team effort and ensure the success of the title. The requirements are a simple PC or MAC connected via broadband and an account with any of the Genesis modules.

This is a perfect solution for publishers employing sub-contractors, freelancers or home workers therefore eliminating the need for expensive office costs. It can also allow workers to be anywhere in the globe and gain access to the system
24/7.

Provided as an Application Server Program all hardware and software is provided as part of the rental package, which is offered on a monthly fixed fee, per seat basis. This means that there is no need for expensive hardware and software to purchase or the need for engineers and IT staff to maintain in-house systems. All updates, program enhancements and maintenance is inclusive within the Genesis pricing as well as a dedicated help-line and dedicated customer manager.