 Subscriptions
play a major part in revenues for many magazine publishers
and, as traditional distribution channels become obsolete
and costly to maintain, this is a vital income that needs
protecting.
Genesis.SUBS is a web powered subscription system that
gives total control over the subscription life-cycle
from inception to renewals and much more.
Publishers no-longer need to employ the services of
a costly bureau to maintain their valuable customer
base. Instead they can have immediate access to their
subscribers from any PC or MAC with a broadband connection,
putting them back in the driving seat.
The system, which is based on an MSSQL data warehouse,
is intuitive and easy to use for operators with the
minimum of training.
Subscribers can be recorded and charged via an Internet
payment gateway in just a few minutes, cutting costs
and expensive administrative staff. By integrating the
Genesis.SUBS system with existing web sites, subscribers
can check the status of their orders themselves and
renew, change addresses and integrate seamlessly with
back-office staff.
Renewals can be auto-emailed on a custom basis as well
as the generation of letters and mailers.
With the additional of the Genesis.MO module, the program
becomes a fully enabled Mail Order system which can
handle an unlimited range of product lines, as well
as stock control, dispatch and accounting.
As you would expect, the Genesis.SUBS system fits seamlessly
with all the Genesis Publishing modules.
Nothing comes anywhere near the functionality and ease
of use and power of the Genesis.SUBS system.
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