 Publishers
now recognize the need to move their readership and advertiser
base to community solutions, integrating their traditional
publications with web neighbourhoods.
This heralds one of the biggest changes to the distribution
and collation of information since the invention of
the printing press.
Never before have publishers faced so many challenges
and intense competition. Readers expect new and diverse
ways of receiving content. Advertisers are now committed
to finding better and smarter ways of reaching their
target audience.
This is a paradigm and hitherto unprecedented shift
to the publishing business module.
The Genesis.COMMUNITY program is a powerful system
which allows publishers to harness their past, present
and future content and easily create on-line communities
to meet these new exciting demands.
Chat rooms, Blogs, forums, photo galleries and even
online-IPTV broadcasts will drive thousands of new readers
and customers to publishers’ sites, satisfying
both the marketing department and advertisers. New revenue
streams will replace and surpass old ones.
The Genesis.COMMUNITY system is an affordable and scaleable
way of keeping publishers in touch with new and old
readers and taking full advantage of the power of the
Internet.
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