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Genesis.ADS Module

The Genesis.Ads system is a fully web enabled advertising booking program for magazine publishers.

Utilising the latest ASP and .NET technology the Genesis.ADS system can be run from any location, whether it be office or remote, and is entirely browser based. This means sales and administration staff can be located anywhere in the world, drastically reducing overhead costs and greatly improving efficiency and productivity.

Sales staff have the benefit of a powerful CRM system that has been specially deigned to meet the changing nature of advertising sales. Offline and online campaigns can be organised and monitored by teams. Reporting and account management is centric in providing proper trend information. Reminders and prompts can be auto emailed to individuals to ensure essential follow ups and integration with diaries and programs such as MS Outlook©

The booking process is fully integrated with email confirmation and customer acceptance is captured from individual IP lookups and recorded with the booking reference, eliminating the traditional paper trail but at the same time ensuring a “digitally signed” precise customer receipt.

Connected via a secure payment gateway, direct credit card payment can be made in real time therefore reducing the need for administrative and accounting staff.

With the addition of the Genesis.Pages module, sales staff can plan and layout their pages so that designers, remote or office based, can instantly see which repeat adverts need to be retrieved. New advertisements or copy changes are recorded by sales or admin staff onto the system and uploaded to the planning module via a web interface.

Sales staff will quickly familiarise themselves with the easy navigation and user friendly interface allowing them more time to concentrate on winning sales and contacting valuable customers.

Genesis.Ads is hosted as a Application Server Program (ASP) which means that there is no costly hardware or software investment for publishers. We offer an initial one off set-up fee to personalise the front-end and customise the user interface and a simple pay-per-seat licence agreement which is charged on a monthly, or quarterly basis.

Users of the Genesis.ADS system just require just a PC or MAC with broadband internet access.

System Features

• Web based ASP program
• Fully functional CRM system with extensive reporting
• Publication actual versus target
• Buying trends data
• Graphical bar charts of publication advert sales history
• Hot lead follow ups
• Competitor publication analysis
• Secure direct credit card payment taken at time of booking
• Interface with Sage accounts package
• Link to Genesis.Pages planning system

Technical Specifications

• HTTP based Interface
• ASP and .NET programming
• JavaScript and VBScript client side validation
• MSSQL Data warehousing
• Multi firewall protection of data
• Secure VPN compatibility
• User access level restriction
• Platform independent