 Accelerdata
is a browser based customer relationship management system
that allows you capture details about your customers and
prospects and uses this information to market them via
direct mail or bulk email with offers relevant to them.
This targeted method means that you no longer need to
take the ‘scatter-gun’ approach and instead
you can run shorter mailings that are more likely to be
read which will, of course, save you money in printing
and postage.
The system is also a sales process tool which allows
your sales team to record details of the deal discussed
as well as a diarised contact and test drive manager.
This system means that you will no longer need to search
through reams of paper or scribbles in a diary to find
information about the customer that comes in on your
salesman’s day off. Instead the information is
seconds away in Accelerdata’s easy to search database.
Accelerdata can also hold detailed information about
your used stock which can be printed with pictures to
present to your customer giving them a lasting professional
reminder when they leave.
The system is also an invaluable management tool. Accelerdata
will return important management data like enquiry,
demo and sale ratios for each sales executive or by
branch. You can even compare these figures against last
year or last month. Reports can also be raised to measure
sources of enquiry and to monitor the effectiveness
of your advertising spend saving you money on adverts
that don’t produce results.
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