| ENTER THE WORLD of virtual magazine publishing with
the Genesis ASP system.
Never before have publishers
faced so many challenges in meeting the onslaught of
new technology and electronic forms of media.
But as research has shown, traditional magazine publishing
will still be around for many years to come. What is
needed today is a way of cutting costs and improving
productivity. For many this route may be the only way
to remain profitable as other costs continue to rise.
 The Genesis system has been developed to harness the
power of the Internet to drastically cut fixed costs
and manage the entire cycle of a magazine from inception
to printing.
The core of the system is the robust Genesis MSSQL
Data Engine which keeps track of each part of the production
process – and much more besides.
Now Editors, writers, advertisement sales and administration
staff can all work in a “virtual environment”
from anywhere geographically yet all feel part of a
team effort and ensure the success of the title. The
requirements are a simple PC or MAC connected via broadband
and an account with any of the Genesis modules.
This is a perfect solution for publishers employing
sub-contractors, freelancers or home workers therefore
eliminating the need for expensive office costs. It
can also allow workers to be anywhere in the globe and
gain access to the system 24/7.
The various Genesis modules are:
Provided as an Application Server Program all hardware
and software is provided as part of the rental package,
which is offered on a monthly fixed fee, per seat basis.
This means that there is no need for expensive hardware
and software to purchase or the need for engineers and
IT staff to maintain in-house systems. All updates,
program enhancements and maintenance is inclusive within
the Genesis pricing as well as a dedicated help-line
and dedicated customer manager.
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